Allow every guest to become part of the story
Rather than seeing a hotel simply as a place of accommodation, we believe it has unlimited potential as a platform for cultural and artistic exchange. A prime example is the Zhongwei Desert Diamond Hotel, created by Simon Chong and his design team. Within the vast desert, inspiration has been taken from the starry sky and diamonds. The hotel's exterior resembles a dazzling diamond necklace, symbolizing the fusion of love and beauty.
During the creative process, the design team chose to create a coexistence harmonising with the desert environment, combining modern technology with natural forms to showcase the magnificence and tranquility of the surroundings. The vast desert, with its contrasting qualities -romantic yet cruel, serene yet wild -served as the muse for this architectural endeavor. The hotel’s design seeks to reflect these dualities, creating a structure that stands in harmony with its surroundings while embodying a quiet strength. It aims to offer visitors an escape from the clamor of everyday life, inviting them into a tranquil space that nurtures the soul.
Shares Simon, “With the rise of social media, cultural and tourism hotels should not only meet the needs of customers, but also have the ability to continuously influence the global market. Our design concept for Desert Diamond Hotel is to allow every guest to become part of the story and enjoy a unique, unparalleled experience.”