Inspired by Greentown: A Cultural Journey Through Simon Chong’s Xi’an Pavilion

Simon Chong weaves culture, history, and life ideals into a rich design language, creating a palpable and immersive experience within the Greentown Xi'an Pavilion. Every step within the space carries deep memories, making the Pavilion more than just a building, but a journey through time and emotion

The Greentown Xi'an Pavilion is designed as a narrative space centered on "time" and "life." Principal designer Simon Chong believes that truly impactful spaces resonate with emotion and historical warmth, fostering a sense of belonging.

Upon entering the lobby, visitors are greeted by the sculpture "Original Aspiration," embodying Greentown's core spirit: to follow nature and remember their founding principles. This artwork blends seamlessly with the Pavilion’s ambiance, creating a tranquil and evocative artistic conception. It invites visitors into a dialogue with the city and the brand’s values. Simon Chong explains, "Our design is not solely about aesthetics; it's about memory. Through strategic lighting, material choices, and carefully designed circulation, we construct a flowing scene that allows visitors to immerse themselves and connect with the space on a deeper level."

At the heart of the Xi'an Pavilion's design is the exploration of "scene experience" within the contemporary social consumption model. Simon Chong employs artistic visual presentations to merge corporate culture, urban concepts, and life ideals. Through meticulous design techniques, he has created a space that awakens the deep memories of urban dwellers, encouraging an emotional connection with the brand. Simon Chong concludes, "Architecture is tangible, but spatial experience and memory are intangible. Our aim is to create an emotional experience that touches hearts and makes design an enduring part of life over time."

We welcome you to contact us for more design information and explore how we can create a similar experience for your project.