Simon experienced Cucinelli's modest yet compelling design approach
The source for creative inspiration is never limited by boundaries. Simon Chong, the founder and chief designer of Simon Chong Design Consultants, loves to find inspiration from cross-disciplines such as fashion and art. Just last month, he attended Milan Fashion Week 2023 and admired the spring-summer men’s collection of Italian fashion brand, Brunello Cucinelli. Designer Brunello Cucinelli adheres to the aesthetic pursuit of understated luxury and timeless elegance in his suits, sharing strong similarities to Simon’s vision when it comes to interior design. Cucinelli’s works often reveal the unique personality of the user, yet never in an ostentatious manner, to compose the literal definition of luxury fashion.