Pure Perspectives: Simon Chong Creates a Home Filled with Love and Imagination Through an Innocent Lens

In the eyes of children, the world is brimming with hope, surprises, and endless possibilities. Our founder, Simon Chong, draws inspiration from this innocence to craft warm, emotionally resonant living spaces

At the core of Simon Chong’s design philosophy lies the belief that the essence of home is found in the emotional connections between people. His inspiration springs from everyday family moments, particularly those shared with his godson and children. These interactions have prompted him to rethink the meaning of space, deepening his understanding of the bond between design and emotion.

A child’s world is one of curiosity and innocence, and this perspective has inspired Simon to approach design with an open mind. By observing how children explore, play, and create in their environments, he realized that design transcends mere functionality and aesthetics; it is about fostering comfort and authenticity. Simon began to incorporate sensory elements into his designs—soft textures, natural colors, and whimsical details that ignite imagination—transforming spaces into stages for children’s growth. “Spending time with children has allowed me to witness their freedom and creativity in utilizing space,” he shares with a smile. “This has taught me that design doesn’t need to be overly complex; it should remain flexible and open.”

When designing a children’s room and spaces, Simon prioritizes interactivity and security. He integrates transformable walls, flexible storage solutions, and cozy nooks that invite children to express themselves freely. For Simon, spaces should encourage exploration and creativity, not restrict movement.

In his overall home designs, he infuses a playful, lighthearted essence, aiming to cultivate a welcoming atmosphere. He believes that a home should feel safe and relaxed, steering clear of formality. This design philosophy reflects his profound love for family and his keen observations of everyday life.

Simon’s work radiates a gentle power. By seeing the world through a child’s eyes, he brings design back to its emotional roots. Each space is infused with love, curiosity, and care, allowing residents to discover a true sense of belonging.