Subtle Luxury: Simon Chong on How Roche Bobois Defines Contemporary Living Art
For our founder, Simon Chong, the ideal home is a natural expression of proportion, texture, and lifestyle. In his exploration of contemporary aesthetics, Simon has long championed the French design house Roche Bobois, finding that their work infuses spaces with an elegant, soulful resonance
Simon’s philosophy, "Design as Play" encourages breaking away from rigid style labels to curate unique living environments through the intuitive exploration of light, shadow, and form. In his design vocabulary, furniture is a foundational element, and the Roche Bobois Sense sofa stands as a quintessential piece.
"The appeal of French aesthetics lies in the profound craftsmanship paired with an effortless, bold spirit," Simon notes. "Roche Bobois avoids fleeting trends, choosing instead to collaborate with top global artisans to blend sculptural lines with ergonomics. Each piece feels like an impactful work of art that also invites complete relaxation".
In the Nantong Merchants Riverside Twin Towers penthouse, Simon selected the Sense sofa to embody his vision for organic design. Moving beyond traditional right-angled layouts, the sofa’s subtly curved silhouette and varying seat depths create an open, conversational atmosphere. Its ends gently enclose, offering a sense of sanctuary.
"When planning high-end residences, balancing proportion and atmosphere is paramount" Simon reflects. "Large spaces with significant light and views require careful furniture selection; overly ornate pieces can clutter, while overly simple ones can feel weightless. Roche Bobois offers a 'subtle luxury' The Sense sofa’s flowing curves connect the proportions of a large room, allowing light and shadow to play across the fabric and structure".
To explore bespoke furniture selection and spatial planning, contact us to bring the spirit of French design into your everyday life.
