The Future of Hotel Design

See how Simon Chong redefines luxury with nature and elegance

What do you most look forward to when travelling? The new sights and scenes you’ll see, sampling local foods or exploring and rejuvenating in the hotel? 

There’s no doubt the place you stay will have a profound impact on your overall travel experience, so design plays an important role. When tackling hospitality projects, our principal Simon Chong designs with the user mindset and experience: bearing in mind many of the young generation now decide where to travel based on the destinations of their favourite hotel brands. For Simon, this is not only a trend, but portrays an understanding of the textures of life. With the rise of the new middle class and high net worth consumers, one’s travelling habits are gradually shifting towards a one-stop experience. These consumers not only have strong spending power, but also pursue quality experiences focusing on unique values, which include the environment, atmosphere and service.

Good hotel design needs to stand out in order to attract attention and resonate with their target clientele. At the core of the design lies the ingenious integration of local culture and art to create a beautiful and charming space. Only by combining the aesthetic enhancement of nature and luxury can guests effectively experience a holistic harmony of body, mind and soul. 

Take the Diamond Hotel in Shapotou, Zhongwei, Ningxia as an example, where Simon Chong’s interior design allows the guest rooms to seamlessly connect with nature. Guests can look up at the stars and experience the magnificence of the desert while lying on their comfortable beds. This unique experience not only meets the spiritual needs of the guests, but also creates a refreshing feeling that integrates humanity and lifestyle.

Looking to the future, hotel design will continue to develop towards uniqueness, diversity and soul, reflecting the needs and desires of every consumer. The essence of design is inseparable from creativity and this creativity will guide us to explore a better future and provide you with an experience of greater depth and texture.